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Last project


pretzel sticks
Last opened 17 Nov 2025
List of requirements

  • General information

    • Your focus is on younger consumers (till the age of 40)
    • The aim of the packaging is to contain the product.
    • To communicate the packaging’s sustainability to consumers you could use brand owned icons, icons by independent sources (such as the KIDV’s disposal guide), illustrations related to nature, or perhaps even claims (check legislation)
    • The products are packed in a multiple portion packaging.
    • The packaging should be suitable for solid products.
    • The aim of the packaging is to facilitate distribution of the product.
    • The aim of the packaging is to protect/preserve the product.
    • The aim of the packaging is to facilitate use and end-of-life of the product.
    • The aim of the packaging is to inform the consumer.

  • The packaging's end of life

    • The packaging meets the requirements of the existing, dedicated recycling system.
    • The packaging communicates users how it must be disposed of properly.
    • More information on biodegradable packaging.

  • The product's characteristics

    • The packaging should protect the product against breakage. The packaging should communicate whether the product is fragile or brittle.

  • The packaging's materials

    • The packaging should be made of recycled materials, with a percentage of: .
    • The packaging should be made of biobased materials, with a percentage of: .

  • The product's use, distribution and storage

    • The secondary packaging should be as compact and light as possible.
    • Both the primary and the secondary packaging should enable optimal palletising (which is tertiary packaging).
    • The secondary and tertiary packaging should be reusable or should fit into prevailing company waste streams.
    • The product-packaging combination is sold in retail outlets.
    • The product-packaging combination can be stored for 1 year.

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